Case Study: Xerox achieves 75% reduction in cost-per-lead with Impartner's Google Ads for the Channel

Impartner’s Google Ads for the Channel is the First Source of Leads for Xerox Partners Globally

Xerox, a long-established leader in office and production print technology, needed to generate more local opportunities for its channel partners through digital marketing. Agency-run local Google Ads proved too costly, time-consuming and unscalable, conflicted with Xerox corporate campaigns (causing bid inflation), and provided no reliable lead tracking or nurture — so Xerox turned to Impartner and its Google Ads for the Channel solution (supported by Impartner PRM/Lead Management).

Impartner centralized and automated partner Google Ads, landing pages and lead management, aligning bids and keywords to avoid competing with corporate campaigns and adding automated email nurture and tracking. As a result, Impartner made Google Ads the primary lead source for Xerox partners, reduced cost per lead by as much as 75%, increased leads converted to opportunities (about 27%), and rapidly improved recognized landing-page visitors and call-tracking visibility — all with minimal effort required from partners.

Xerox

Isabelle Pampelune

SMB Business Development Lead