Case Study: Siemens Digital Industries Software achieves higher partner engagement and up to 70% open rates with Impartner News on Demand

How Siemens Digital Industries Software overcame the challenge of maintaining global partner-facing communications by deploying Impartner News on Demand solutions

Siemens Digital Industries Software, a global enterprise supporting digital transformation, faced inconsistent, unpersonalized partner communications across 16,000+ contacts: regionally assembled PDFs and English-only newsletters with no personalization or visibility into opens/clicks. To solve this, Siemens engaged Impartner and deployed the Impartner News on Demand newsletter platform to centralize, brand, and automate partner-facing communications.

Impartner’s News on Demand enabled corporate-branded, localized and personalized newsletters with regional review/approval, segmentation, and analytics. The rollout produced immediate gains: initial English sends saw 55% unique open and 16% click rates, localization across eight languages stabilized ~45% open and ~20% click rates, and targeted segmentation drove opens up to 70% in some regions; reach doubled to 16,000+ partners and engagement and content insight significantly improved with Impartner.

Siemens

Lisa Langley

Director, Global Partner Communications & Programs