Case Study: Nintex achieves real-time partner lead alerts and an accelerated sales pipeline with Impartner

How Nintex Transformed Their Partner Pipeline

Nintex, a process-automation and intelligence platform serving thousands of customers, needed a way to surface untapped partner-led opportunities without manual effort. To enable real-time lead alerts when partners’ existing customers engaged with Nintex.com, Nintex worked with Impartner, using Impartner PRM integrated with Crossbeam, Salesforce and DemandBase to automate partner communications and pipeline discovery.

Impartner implemented a real-time integration that merges Crossbeam overlap data and DemandBase intent signals via Salesforce into Impartner’s PRM workflow engine, automatically notifying partners when mutual customers browse the site, register for webinars, or download content. The Impartner solution eliminated manual sifting, accelerated Nintex’s sales pipeline, elevated partner value with timely lead alerts, and freed partner managers to regain significant time per week.

Nintex

Emily Moore

Global Channel Operations Manager