Case Study: ComplyAdvantage achieves partner-driven revenue growth and streamlined enablement with Impartner

ComplyAdvantage Drives Greater Revenue and Partner Enablement

ComplyAdvantage, a global leader in AI-driven financial crime risk and detection, struggled to manage its growing partner ecosystem using spreadsheets and email, which caused duplicate collateral requests, poor deal tracking, and heavy manual workload for Channel Management and Revenue Ops. To centralize partner operations and enable scalable sales enablement, ComplyAdvantage selected Impartner and its Impartner PRM platform.

Impartner implemented its PRM—including Salesforce integration, Deal Registration, Journey Builder, Asset Library, and automated workflows—bringing the platform live in two months and enabling self-service onboarding and certification. As a result, Impartner helped ComplyAdvantage increase partner engagement and partner-driven revenue year-on-year, reduce administrative time, improve reporting and pipeline visibility, and accurately capture referral revenue.

ComplyAdvantage

Miroslav Todorov

Partner Success Manager