Case Study: Carbon Black enhances partner management and deal registration with Impartner

Carbon Black manages 1,200+ partners with Impartner

Carbon Black, a leading cybersecurity company, faced the challenge of manually managing its global network of over 1,200 partners, which included resellers, MSSPs, IR, OEMs, and GSIs. This inefficient process hindered collaboration and slowed down critical workflows like deal registration. To address this, they turned to Impartner and its partner management platform to revolutionize their partner experience.

By implementing Impartner, Carbon Black automated its deal registration process, creating a seamless workflow for partners to register deals and for channel account managers to review and approve them swiftly. The company also utilized Impartner's Journey Builder tool to simplify partner onboarding and communication. This solution from Impartner enhanced overall partner collaboration and efficiency, though specific quantitative results were not detailed in the provided text.

Carbon Black