Case Study: Ticketmaster achieves 32% YoY revenue growth and 20% higher conversion with impact.com

Ticketmaster - Customer Case Study

Ticketmaster, the world’s leading live entertainment company, faced a mobile-first challenge: with 70% of affiliate traffic coming from mobile and deep relationships across video, social, and music platforms, they wanted to capture discovery intent by enabling users to buy tickets directly from partners’ apps and pages. To do this they needed a reliable mobile tracking solution to accurately credit and activate those in-app partnerships.

By integrating Impact’s API-based tracking, Ticketmaster onboarded and tracked strategic partners and implemented native integrations that let users complete purchases inside partner apps. The result was strong business impact: 32% year-over-year revenue growth and a 20% higher conversion rate for native integrations versus the traditional click-through experience.

Ticketmaster

Brooke Feinberg

Senior Director of Affiliate Marketing