Case Study: Sephora achieves 3X revenue growth and streamlines partnership management with impact.com

Sephora glow-ups its partnerships and triples revenue with impact.com

Sephora, the global beauty retailer founded in France in 1970, faced a fragmented affiliate program that wasted time and resources: partner data was siloed, recruitment was manual and slow, contracting lacked transparency and customization, and reporting only showed basic metrics. As its international affiliate network grew, the performance marketing team needed a single platform to manage partners across regions, speed recruitment, and get granular insights to optimize performance.

By moving to impact.com, Sephora consolidated partners into one platform, used a discovery portal to recruit non-traditional affiliates, implemented flexible contract tools, and gained in-depth reporting to identify top partners and SKUs. The result: faster onboarding and contracting, major time and cost savings, expanded partnerships (e.g., Shopback and Unidays), and clear commercial gains—$7.4M from 293 partners, 3x revenue growth, and a 101% increase in partner growth.

Sephora

Moët Hennessy

Owner