Case Study: Lenovo achieves a unified global affiliate program and increased efficiency and revenue with impact.com

Lenovo - Customer Case Study

Lenovo, a global leader in PCs, smartphones and tablets, faced a fragmented affiliate program spread across 12 separate networks. This setup created inconsistent workflows and best practices, limited knowledge-sharing, gave agencies and networks ownership of partner relationships, and left Lenovo without the cross-channel insights needed to support non-traditional partnerships or optimize marketing spend.

By consolidating onto a single global platform with Impact and insourcing performance marketing, Lenovo regained control of its data, reduced costs, and expanded both traditional and non-traditional partnerships. Centralized reporting and unified currency handling improved global and regional visibility, boosted team collaboration, and drove measurable gains in efficiency and revenue.

Lenovo

Priest Willis

Global Affiliate Marketing Manager