Case Study: UK Retailer boosts sales with IMImobile SMS marketing

Using the effectiveness of SMS to increase store foot traffic and drive incremental sales

IMImobile worked with a UK Retailer, a furniture and home accessories business with 21 stores across the UK and Ireland, that wanted to test whether SMS could be an effective way to advertise new products and stand out in a crowded marketing landscape. The retailer was looking for a better way to drive engagement and foot traffic beyond its usual email-led campaigns, using Webex Campaign as part of its cross-channel marketing strategy.

IMImobile implemented an SMS campaign to promote a new product range and link customer loyalty cards to mobile numbers so performance could be tracked. The campaign generated £400,000 in total sales, £45,000 in incremental sales, and delivered an ROI of 1,300%, proving SMS to be an effective channel for driving visits and boosting revenue.