Case Study: a leading UK retailer achieves a 25% reduction in contact centre enquiries with IMImobile's virtual assistant

How the retailer managed to double the number of customer enquiries handled by deploying a virtual assistant

A leading UK retailer sought a solution to handle its high volume of low-value customer service inquiries more efficiently. They partnered with IMImobile to explore automated options.

IMImobile implemented a virtual assistant to act as a new digital frontline. This solution provided automated resolutions for common issues, improving the customer experience through self-service. The project was a success, resulting in a 25% reduction in contact center enquiries for the retailer.