Case Study: American Express creates a standout fan hospitality experience with ImagiCorps

American Express Hawks Island

ImagiCorps was hired by American Express to provide strategic design, engineering, production, and deployment support for a fan-centered event space for its cardmembers. The challenge was to create a world-class pre-game hospitality experience for the American Express Blue Friday event.

The solution implemented by ImagiCorps involved transforming a 60' x 30' barge into the Hawks Island lounge and converting a shipping container into a full-service bar. They also fabricated a large custom field replica and various graphics. The Hawks Island project was a tremendous success for American Express, capturing significant local and national media attention.

American Express