Case Study: Swiggy improves media delivery, performance, and cost savings with ImageKit

ImageKit The Secret Ingredient in Swiggy’s Expansion Journey

Swiggy, India’s leading on-demand convenience platform, needed a better way to manage and deliver media as it expanded from metro cities into 500+ tier II and III cities and added new businesses like Instamart and Dineout. Its previous third-party media optimization solution struggled with slow support, limited analytics, rising costs, and migration complexity across multiple app teams.

ImageKit Inc provided Swiggy with URL Rewriter-based migration, granular sub-accounts, dedicated engineering support, DAM and external storage integration, and automatic AVIF/WebM optimization. With ImageKit Inc, Swiggy cut bandwidth usage by over 20%, saw images become 30% lighter with a 21% average reduction in image load time, and reduced video load times by 42%, while improving performance, analytics, and user experience across platforms.

Swiggy

Farhan Rasheed

Engineering Manager