Case Study: BigBasket achieves 25% bandwidth reduction with ImageKit

How BigBasket optimized bandwidth consumption by 25% to improve its customer experience

BigBasket, India’s largest online food and grocery store, wanted to improve its customer experience by optimizing image delivery across its web and mobile apps. The company was already using Akamai CDN, but it lacked key image optimization capabilities like WebP conversion and consistent compression, and BigBasket wanted a solution that would fit into its existing infrastructure with minimal disruption. ImageKit Inc was brought in to help solve this challenge.

ImageKit Inc integrated with BigBasket’s existing storage and CDN to deliver optimized images without code changes or URL changes, automatically converting supported images to WebP and improving compression quality. The rollout reduced page weight and image bandwidth consumption by 25% and cut content delivery costs by over 20%, while also enabling higher-quality images and laying the groundwork for more automated image workflows in the future.

Bigbasket

Rupesh Kumar

Director of Engineering