Case Study: e2impact achieves 37 percentage-point increase in customer retention with iLinc

e2impact Increases Customer Retention By 37 Percent

e2impact is an Orlando-based web technology and communications firm that delivers CRM, marketing, publishing and VoIP-enabled web-conferencing solutions to predominantly international clients. Facing repeated network crashes, latency and reliability problems with their existing conferencing platform—issues that threatened their subscription-based business model and the 90% of marketing focused on retention—the company needed a more dependable solution to improve internal and customer-facing communications and protect recurring revenue.

e2impact embedded and co-developed iLinc’s conferencing technology into its application suite, conducted ~120 days of real-time testing and deployed the integrated solution in a rapid, 60-day rollout. The result was scalable, lower-bandwidth web and VoIP sessions (supporting up to 1,000 participants) and a jump in customer retention from 50% to 87% (a 37 percentage-point increase), delivering immediate reliability improvements and measurable ROI.

e2impact

Christian Warren

President and CEO, e2impact