Case Study: American Express boosts leads with interactive video from Idomoo

American Express Boosts Leads With Interactive Video

American Express wanted to promote its Business Gold Card in a way that would capture the attention of busy business owners and clearly communicate the card’s value. To do that, the company worked with Idomoo, using an interactive, mobile-optimized video campaign delivered through direct mail.

Idomoo created a personalized mailer with a QR code that launched a customized video featuring the recipient’s business name and interactive options to explore card benefits. The campaign delivered strong results, generating a 10x uplift in responses versus the control group and high engagement with the call to action.

American Express

American Express