Case Study: Lenovo achieves secure protection of exclusive discounts and $10M in 6 months with ID.me

How Lenovo leveraged ID.me to protect their discounts from abuse and bring in $10 million in revenue in their first six months, exceeding the company’s original expectations twice over

Lenovo, a leading personal computer vendor with roughly 20% market share and $43 billion in 2017 revenue, needed a secure way to offer exclusive online discounts to military veterans, students, and teachers. Previously relying on a self‑asserted checkbox that was easily exploited by resellers and ineligible buyers, Lenovo required a fast, reliable solution to launch a military program by Memorial Day 2017 and student/teacher programs by July — so they turned to ID.me’s digital identity and group verification service.

ID.me completed a rapid integration, launching the military program in time and adding teacher and student verifications a month later, using multiple authoritative sources to eliminate reseller fraud and securely gate discounts. The ID.me solution also drove new customer acquisition (55% of military‑discount buyers were existing ID.me members), delivered $10M in revenue in the first six months (on pace for $20M annually), and produced a 12× ROI on paid placements in ID.me’s newsletter.

Lenovo