Case Study: TechSmith achieves faster feature prioritization and user-driven product improvements with IdeaScale

Techsmith Communicating On Behalf Customers

TechSmith, maker of Camtasia screen‑recording software used in more than 30 countries, needed a centralized way to listen to customers and prioritize feature requests and bug fixes across frequent product releases.

By launching IdeaScale, TechSmith engaged over 700 users and thousands of votes to collect hundreds of suggestions, surface the most popular ideas, and streamline prioritization. The feedback saved time and debate, informed internal communications, and led to planned features such as keystroke recording, caption import/export, timeline graphics overlays, and improved closed captioning.

TechSmith

Shane Lovellette

Product Manager