Case Study: NBC achieves stronger public engagement in investigative reporting with IdeaScale

NBC - Customer Case Study

NBC, through NBC News Investigations, faced the challenge of deepening public engagement and gathering more tips, stories, documents, and comments to support investigative reporting. To do this, NBC used IdeaScale’s innovation widget as part of its “Investigate This!” initiative, creating a space for the public to contribute directly to newsroom investigations.

With IdeaScale, NBC made it easier for citizens to share insights that could shape stories and surface important leads. The result was a more collaborative investigative journalism process that strengthened the connection between NBC journalists and the public, helping amplify reporting and encourage broader participation in news gathering.

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