Case Study: Electronic Arts (EA SPORTS) achieves a fully integrated Game Changers ideas forum and a surge in community engagement with IdeaScale

Electronic Arts - Customer Case Study

EA SPORTS, the sports gaming division of Electronic Arts, needed a single online forum where its passionate Game Changers community could collaborate, share ideas, and engage with the broader EA SPORTS audience. Facing a tight deadline, EA wanted the forum to feel native to their site and to lower participation barriers by avoiding separate account creation.

Working with IdeaScale, EA launched a fully integrated Ideas Forum using IdeaScale’s API for cross-login and CSS theming to match EA’s look and feel. The forum delivered strong results: more than 7,800 ideas, over 175,000 votes, and nearly 12,000 active users, with multiple community-suggested features—like Madden NFL 13 player editing, custom rosters, and fantasy draft—implemented and visible proof of impact boosting ongoing engagement.

Electronic Arts

Steve Kwan

User Experience Designer