Case Study: Whole Foods achieves 90% removal of moderation-violating posts and a cleaner, friendlier community with ICUC

Whole Foods - Customer Case Study

Whole Foods faced a surge of trending negative stories on social media that threatened brand perception and required a fast way to manage and curb harmful conversations. They engaged ICUC to provide a social media response plan and moderation services to monitor channels and enforce community standards.

ICUC implemented the response plan and active moderation, removing 90% of posts that violated moderation guidelines and keeping Whole Foods’ community clean and friendly. The result was a rapid reduction in harmful content and a more positive, manageable social presence thanks to ICUC’s moderation efforts.

Whole Foods