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Case Study: Walt Disney World achieves 100% response to Twitter surge (2,300 replies in 24 hours, 4.6K new followers) with ICUC Social
A ICUC Case Study
Walt Disney World - Customer Case Study
Walt Disney World announced the opening of Toy Story Land during the 2018 Oscars and anticipated a surge in Twitter conversation. To handle the spike in engagement, Walt Disney World partnered with ICUC to provide real-time social moderation and community management on Twitter.
ICUC implemented proactive moderation and reply management for Disney’s Twitter feed, ensuring 100% of new traffic was responded to — handling 2,300 replies in 24 hours — and helped drive 4.6K new followers, delivering immediate, measurable engagement and support for the Toy Story Land announcement.
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