Case Study: Visit California boosts global visitor engagement with ICUC's 24/7 multilingual moderation

Visit California - Customer Case Study

Visit California, the state tourism organization that attracts travelers worldwide, needed a way to manage and understand large volumes of global social conversation so it could create meaningful content to draw new visitors. ICUC provides yearly moderation services to address this challenge, handling community moderation and insights for Visit California.

ICUC implemented continuous, multilingual moderation—supporting 9 languages across 12 regions, 24/7/365—to monitor conversations and surface trends for content development. As a result, ICUC enabled Visit California to better understand audience sentiment and shape targeted content to attract visitors, with measurable coverage across the stated languages, regions and around-the-clock service.

Visit California