ICUC
23 Case Studies
A ICUC Case Study
TripAdvisor needed continuous, multilingual review monitoring and content standardization across its platform. ICUC Social was engaged to monitor thousands of TripAdvisor reviews and handle translation and re-writing in 13 languages each month.
ICUC implemented a review-monitoring workflow that captures and processes 2,000+ reviews monthly, translating and re-writing content into 13 languages and delivering full coverage. As a result, ICUC provides TripAdvisor with consistent, timely multilingual review management and 100% monitoring coverage of the scoped reviews.