Case Study: Red Robin Gourmet Burgers achieves 1,524+ brand engagements and sustained positive customer sentiment with ICUC

Red Robin Gourmet Burgers - Customer Case Study

Red Robin Gourmet Burgers faced its busiest social day of the year during an annual Veterans free-burger promotion, and when the 2021 reward was shifted into the loyalty program the brand saw a sharp surge in inbound messages. Red Robin engaged ICUC to help manage the spike, leveraging ICUC’s platform-specific social listening tools and 24/7, culture-driven customer care capabilities.

ICUC quickly integrated its listening tools and staffed around-the-clock care to handle the two-week campaign, managing 3,318 inbound messages and nurturing 1,524 brand engagements while maintaining positive customer sentiment. ICUC’s fast response and continuous moderation reduced customer friction during the promotion and ensured measurable engagement and service coverage for Red Robin Gourmet Burgers.

Red Robin Gourmet Burgers