Case Study: Lipton Iced Tea achieves 300% above-industry engagement and a #1 Twitter trend with ICUC

Lipton Ice Tea - Customer Case Study

Lipton Ice Tea turned to ICUC to boost its Twitter presence and deepen consumer engagement around the brand. Facing the need to spark real-time conversations and make the social channel a lively destination, Lipton sought ICUC’s social engagement and moderation expertise to drive awareness and community interaction.

ICUC implemented an active social strategy that encouraged authentic conversations and facilitated connections among users, turning Lipton’s Twitter into a catalyst for community. The campaign trended #1 on Twitter for four straight hours, remained in the Top 20 all day, and delivered engagement 300% above the industry average—measurable results that grew both reach and brand-driven social connections.

Lipton Ice Tea

Katie Gillis

Senior Strategist