Case Study: Wondrium achieves 210% engagement growth and 70% staffing cost savings with ICUC

How Wondrium Rapidly Scaled Content Moderation for a 10,000 Item Engagement Jump with ICUC

Wondrium, a subscription educational video service with millions of course completions and rapidly growing social engagement, faced a sudden surge in comments and questions—jumping from about 3,000 to 13,000 engagement items in a month—and lacked the internal team and processes to manage a half-million follower footprint across multiple channels. To keep acquisition and brand loyalty intact, Wondrium sought a partner for scalable, “always‑on” content moderation and community management, engaging ICUC for digital community and social media moderation services.

ICUC deployed an assigned, global team of content specialists offering 24/7 moderation, multilingual support, and bespoke resource documents to align responses with Wondrium’s brand voice. As a result, ICUC helped Wondrium scale through seasonal surges, improved moderation speed and customer experience, and delivered measurable impact—reducing traditional staffing costs by up to 70% and supporting a 210% year‑over‑year increase in online engagement.

Wondrium

Julie Stoltz

Senior Digital Marketing Manager