ICUC
23 Case Studies
A ICUC Case Study
Hidden Valley Ranch partnered with ICUC to boost awareness of #NationalRanchDay and to actively engage fans during a focused three-day Twitter campaign. The goal was to increase visibility on the unofficial food holiday and provide real-time responses to fans across social channels.
ICUC’s icuc•social team ran the three-day engagement program, replying to fans and amplifying content to ensure full campaign coverage; the effort achieved 100% coverage with 6,414 posts, 4.8 million impressions and over 7,800 new followers, delivering clear awareness and follower growth for Hidden Valley Ranch.