Case Study: Coca Cola achieves 5.44M impressions in 3 weeks with ICUC's #CokeMyName Times Square social activation

Coca Cola - Customer Case Study

Coca Cola launched an interactive Times Square activation called #cokemyname, where users could tweet their name and see unique facts about it displayed on a Times Square screen. ICUC (icuc•social) was engaged to run the social activation, providing real‑time content capture, moderation and publishing services to power the experience.

ICUC implemented social listening, moderation and content curation to manage user submissions and feed the billboard in real time; the campaign drove explosive activity, generating 5.44 million impressions in three weeks. ICUC’s management delivered timely, safe display of user content and clear, measurable reach for Coca Cola.

Coca Cola