Case Study: Chili’s boosts TikTok engagement and social care with ICUC

Chili’s moderates 25,000 social items a month with ICUC

Chili's, a restaurant chain known for its people-first culture, faced challenges in optimizing its User Generated Content on TikTok and required a trusted partner for 24/7 social media monitoring, especially during the COVID-19 crisis. They turned to vendor ICUC for their comprehensive social media strategy and community management services to protect their brand and engage their audience effectively.

ICUC implemented its social listening tools and provided 24/7, culture-driven customer care. This solution allowed Chili's to run countless surprise and delight campaigns and navigate high-risk community escalations. The measurable impact was significant, with ICUC moderating over 25,000 items and tracking more than 14,000 mentions per month on average.

Chili’s