Case Study: Breyers achieves 100% organic activation and 760K Twitter impressions with ICUC Social

Breyers - Customer Case Study

Breyers engaged ICUC to drive awareness and social engagement around National Ice Cream Day 2018. The challenge was to create timely, shareable content that would amplify Breyers’ presence on Twitter using organic social activation; ICUC provided its social content and community activation services (ICUC Social).

ICUC developed and deployed organic social content and activation for the campaign, resulting in 100% organic activation and generating 760,000 unique impressions on Twitter. The ICUC-led effort delivered measurable reach and heightened Breyers’ visibility for the holiday.

Breyers