Case Study: Visit Wales achieves real-time audience intelligence with iCrossing's AI Digital Twin

Visit Wales saves £30K+ and turns research into real-time intelligence with iCrossing

Visit Wales needed to plan B2B campaigns across multiple international markets and industries, but their audience insight was fragmented across teams and documents. This reliance on slow, manual research cycles hampered their campaign planning and decision-making. The vendor iCrossing was engaged to address this challenge.

iCrossing built an AI Digital Twin using their iX Accelerator platform to centralize audience intelligence. This solution provided a self-serve, real-time query interface for teams, unifying data across 8 markets and 10 industries. The results included a reduction in research costs of over £30,000 and a transformation in insight access from taking weeks to being available in real-time, enabling faster and more consistent campaign decisions.

Visit Wales