Case Study: Toyota doubles dealer leads with iCrossing’s 8-week AEM migration

Toyota doubles dealer leads by 2X with iCrossing

Toyota faced the challenge of differentiating in a commoditized auto market, as their legacy content management system slowed updates and hindered personalized digital customer journeys. The vendor iCrossing was engaged to modernize their digital engine.

iCrossing migrated Toyota.com to Adobe Experience Manager in just eight weeks, implementing a component-based architecture for code-free content authoring. This solution empowered marketing teams, dramatically increased content velocity, and enabled data-driven personalization. As a result, iCrossing helped Toyota double its dealer hard leads and achieve a 50% faster speed-to-market within a year.

Toyota