Case Study: Toyota achieves 200% faster mobile performance with iCrossing's PWA engineering

Toyota boosts mobile speed 200% with iCrossing

Toyota faced challenges with slow mobile speeds and accessibility barriers on their website due to legacy code and third-party bloat, which risked lower search rankings and a poor user experience. The vendor, iCrossing, was engaged to address these issues using Adobe Experience Cloud.

iCrossing implemented a Progressive Web App (PWA) for Toyota, modernizing the code and incorporating lazy loading and ADA remediation. This solution resulted in a 200% increase in mobile speed and resolved 93% of accessibility issues, creating a more inclusive and high-performing site.

Toyota