Case Study: a top-tier institution boosts applicants 50% and cuts CPL 14% with iCrossing's AI-powered recruitment strategy

Top-tier Institution boosts applicants 50% with iCrossing

A top-tier institution faced stagnant enrollment and rising student acquisition costs due to low digital visibility and fragmented prospect journeys. The vendor, iCrossing, deployed an AI-driven recruitment strategy to address these challenges.

iCrossing implemented a solution using predictive audience intelligence and SEO enhancements to target high-intent prospects and capture organic search traffic. This strategy increased qualified applicants by 50%, boosted event attendance by 200%, and reduced cost per lead by 14% for the institution.