Case Study: a specialty chemicals distributor achieves 24K annual MQLs and 280% organic traffic growth with iCrossing

specialty chemicals distributor generates 24K annual MQLs with iCrossing

A specialty chemicals distributor faced digital disruption and increased competition, struggling to capture B2B buyers who were researching online before engaging sales. iCrossing was engaged to develop a differentiated digital strategy.

iCrossing built a data-driven B2B platform integrating targeted content, SEO, and demand generation to create a seamless digital experience. This solution transformed the buying journey to capture prospects early. The results included over 24,000 annual marketing qualified leads, a 280% increase in organic traffic, and a 17% year-over-year improvement in commerce ROI.