Case Study: Shell Eco-marathon achieves 50% more clicks with iCrossing's AI Metadata Generator

Shell Eco-marathon saves 50 hours and boosts clicks 50% with iCrossing

Shell Eco-marathon faced a challenge in raising awareness for its sustainability competition, as 130 web pages required metadata optimization to improve search visibility. With manual work estimated at 65 hours and limited in-house resources, they partnered with the vendor iCrossing for a scalable solution.

iCrossing deployed its proprietary AI Metadata Generator, which integrated site content, brand tone, and audience insights to automate and scale the optimization process. This solution saved 50 hours per project, reducing effort from 65 to 15 hours, while driving a 50% increase in website clicks and a 63% boost in impressions for Shell Eco-marathon.

Shell Eco-marathon