Case Study: a pet insurance provider achieves 59% more efficient media and 19% more enrollments with iCrossing integrated search

Pet Insurance Provider boosts enrollments 19% with iCrossing

The pet insurance provider faced a hyper-competitive market with over 25 brands offering nearly identical products, making cost-effective customer acquisition and online visibility nearly impossible. iCrossing was engaged to help the provider differentiate its value proposition and lower its cost of acquisition.

iCrossing implemented a unified strategy that integrated Paid Media and SEO, including a data-driven website redesign and audience-centric campaigns. This solution broke seasonal traffic records and delivered a 59% improvement in media efficiency. The strategy also drove a 19% increase in policy enrollments and an 11k+ rise in conversions for the pet insurance provider.