Case Study: National Automotive Retailer boosts design velocity and cuts costs with iCrossing's Global Product Design Team

National Automotive Retailer ships 35+ projects in 6 months with iCrossing

A national automotive retailer faced tightening budgets that threatened its digital ambitions at a time when it needed to increase its design capacity to meet rising customer expectations. The company partnered with iCrossing to find a solution that would allow them to scale their customer experience without scaling their cost.

iCrossing built a Global Product Design Team that paired onshore leadership with nearshore talent from its Mexico City office. This blended model delivered 35+ projects in six months, supported six product pods, and achieved a cost per design hour at 0.3x the previous rate, resulting in faster velocity and expanded capacity with no ramp-up lag.