Case Study: a national automotive retailer achieves 25% more design output with iCrossing

National Automotive Retailer boosts design output 25% with iCrossing

The customer, a national automotive retailer, faced challenges with a fragmented design program. Multiple design partners using different standards created inefficiencies and burdened internal product managers. To address this, the retailer partnered with vendor iCrossing to scale its design operations while reducing costs and risk.

iCrossing implemented a solution that unified the design teams under shared standards and a centralized Airtable platform. They instituted agile capacity management and replaced ad hoc meetings with structured cadences. This approach resulted in a 25% increase in design output and a 40% reduction in ad hoc meetings, significantly reducing the internal coordination burden for the client.