Case Study: a national automotive retailer boosts AI Overview visibility with iCrossing

National Automotive Retailer boosts AI Overview visibility 68% with iCrossing

The national automotive retailer faced a significant challenge as Google's AI Overviews began rerouting organic search traffic away from their key service and local pages, posing an existential threat to their appointment bookings. To combat this, they partnered with iCrossing, leveraging their SEO and AI discoverability capabilities to rethink their approach to search visibility in this new landscape.

iCrossing implemented a pilot program featuring four key SEO initiatives: adding structured FAQ schema for machine readability, creating hyperlocal content for store pages, performing a large-scale schema gap analysis, and utilizing their proprietary iX Intelligent Content toolset. This strategy resulted in a measurable business impact, including a 68% year-over-year increase in AI Overview inclusion on service pages, a 64% increase in click-through rate on those pages, and a 31% lift in appointments scheduled from local pages.