Case Study: leading automotive brand achieves 66% more technician leads with iCrossing

Leading Automotive Brand lifts technician leads 66% with iCrossing

The leading automotive brand faced a critical technician shortage as its outdated digital tools failed to engage Gen Z students. To address this, the brand partnered with iCrossing to modernize its recruitment platform and build a sustainable talent pipeline.

iCrossing developed a personalized, mobile-first recruitment experience with modern UX and direct lead routing to recruiters. This solution drove a 66% lift in lead conversions and a 50% increase in session depth, successfully stabilizing the talent pipeline for the automotive brand.