Case Study: a leading automotive brand achieves 100% uptime and 50% less migration effort with iCrossing's compatibility solution

A iCrossing Case Study

Preview of the Leading Automotive Brand Case Study

Leading Automotive Brand achieves 100% uptime with iCrossing

iCrossing partnered with a leading automotive brand facing a significant challenge during a large-scale cloud migration. The client needed to maintain its legacy and new cloud systems simultaneously, which resulted in duplicated effort, content inconsistencies, and increased complexity, all while ensuring a seamless customer experience throughout the transition.

The solution implemented by iCrossing was an innovative compatibility layer that created a single source of truth for shared content. This allowed content to be authored once in the cloud and then dynamically syndicated to both the new and legacy platforms. As a result, iCrossing helped the client reduce maintenance effort by 50%, achieve 100% uptime during the migration, and successfully manage 150,000 pages using the shared solution, all while eliminating risk and complexity.


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