Case Study: a hospitality brand achieves 32% more watch time with iCrossing

Hospitality Brand lifts watch time 32% with iCrossing

The hospitality brand wanted to boost YouTube engagement and bookings among Millennial and Gen Z audiences, but its high-performing long-form videos had limited reach. iCrossing addressed this challenge by focusing on YouTube video promotion to amplify existing content.

iCrossing's solution used paid support to promote the brand's best long-form videos to targeted travel audiences. This strategy created a flywheel effect, increasing watch time for similar content by 32% channel-wide and lifting brand favorability by 2.4%.