Case Study: a healthcare enterprise achieves zero-data-loss GA4 migration at scale with iCrossing

Healthcare Enterprise migrates 221 GA accounts in 6 months with iCrossing

A healthcare enterprise faced the challenge of migrating 221 fragmented Google Analytics accounts to GA4 in under six months before the Universal Analytics sunset. Due to recent mergers and acquisitions, their digital properties were inconsistent and poorly governed, with decentralized ownership creating significant risk of data loss and disrupted reporting. They partnered with iCrossing to manage this complex transition.

iCrossing implemented a structured, agile migration strategy that included a full enterprise inventory, a standardized assessment framework, and the rationalization of 370 events and goals. The solution ensured zero data loss and no disruption to critical reporting. As a result, iCrossing successfully migrated all 221 accounts on time, providing the enterprise with a cleaner, better-governed analytics foundation.