Case Study: a global retailer achieves 3x faster MarTech delivery with iCrossing

Global Retailer scales MarTech delivery 3x with iCrossing

The global retailer faced a challenge scaling its MarTech delivery, as its single US-based partner could not keep pace. Platform dependencies and unclear quality assurance ownership were blocking multi-team onboarding and slowing release cycles. To address this, the retailer partnered with iCrossing to re-engineer its Adobe platform.

iCrossing refactored the Adobe codebase for atomic functionality and implemented new governance protocols, a structured onboarding methodology, and an expanded DevOps framework. This transformation allowed the global retailer to successfully scale from 3 to 10 global teams. As a result, iCrossing helped achieve a 3x increase in engineering velocity and a 250% growth in development volume without sacrificing quality.