Case Study: a global manufacturer achieves 80% faster speed-to-market with iCrossing

Global Manufacturer increases speed-to-market by 80% with iCrossing

A global manufacturer faced significant challenges due to its fragmented ecosystem of 119 websites across 44 markets, which created inconsistent customer experiences and stalled innovation. The high operational costs and outdated architecture limited scalability and hindered the brand's ability to compete. iCrossing was engaged to address these issues using Adobe Experience Cloud.

iCrossing built a unified, component-based digital experience platform (DXP) to consolidate all sites. This solution streamlined delivery, ensured global brand consistency, and introduced AI-driven support tools. The results were an 80% faster speed-to-market, a 22% reduction in maintenance spend, and an 89% reduction in the manual effort required for global content deployment.

Global Manufacturer