Case Study: a global manufacturer cuts development time 87% with iCrossing's token-based design system

Global Manufacturer cuts development time 87% with iCrossing

The customer, a global manufacturer, faced operational silos across its 18 websites which stalled global launches and eroded brand equity. iCrossing was engaged to address this challenge by deploying a token-based design system.

iCrossing built a token-based, multi-brand design system with a centralized Storybook for self-service. This solution unified 18 digital properties under one framework and cut development time by 87%, enabling over eight global teams and significantly improving brand cohesion.

Global Manufacturer