Case Study: Global Hospitality Brand achieves 348% organic traffic growth with iCrossing

Global Hospitality Brand boosts organic traffic 348% with iCrossing

The customer, a global hospitality brand, faced a challenge where its over-reliance on branded search was limiting new customer acquisition from travelers who had not yet formed a brand preference. To address this, the vendor iCrossing employed its proprietary iX Accelerator platform and a Total Search approach to improve discoverability for non-branded terms.

iCrossing implemented a large-scale SEO strategy that optimized over 800,000 location pages across 50 global markets with destination-focused content, schema markup, and information architecture. This solution successfully captured travelers at the moment of destination discovery, driving a 348% increase in non-branded organic traffic for the global hospitality brand.