Case Study: a global beauty brand reaches 350K patients with Contentful and iCrossing

Global Beauty Brand's Cancer Support Site reaches 350K patients with iCrossing

A global beauty brand required a content management system for its cancer support site to provide accessible, jargon-free resources for cancer patients and caregivers across multiple languages and regions. The challenge also included ensuring the client could manage this sensitive content independently without ongoing external support. iCrossing implemented a solution using the Contentful headless CMS.

iCrossing built a platform with Contentful's API-first architecture, integrating 40 partner organizations to enrich the content. This solution empowered the client with self-sufficiency for content updates and successfully reached 350,000 patients and caregivers across 15 different locales.