Case Study: a global B2B brand achieves 16% revenue lift with iCrossing's iX Accelerator

Global B2B Brand cuts branded PPC spend 43% with iCrossing

iCrossing partnered with a global B2B brand that was facing a performance plateau. The brand's challenge was that its branded PPC campaigns were cannibalizing its own strong organic search results, leading to a significant waste of its media budget on clicks that would have occurred for free. With frozen budgets and rising revenue targets, this inefficient spend was no longer acceptable.

The solution deployed by iCrossing was its iX Accelerator product, which automated bidding based on real-time organic ranking signals. This system monitored search engine results pages multiple times daily, pausing branded ads when organic rankings were dominant and reactivating them only when competitors were present. The savings from reduced branded spend were then reinvested into non-brand terms. iCrossing's solution resulted in a 43% reduction in branded PPC spend, a 16% lift in non-brand revenue, and a 99% increase in organic traffic.